Photoshoot

When deciding on what pictures we would use for our magazine cover and poster, we straight away knew that Rosie would be the main image on both. This is because she plays one of the main roles in the film.

From looking at other magazine covers we found that the villain is not usually seen. We photographed her in front of a black curtain as we planned for this to be the background for the cover. We wanted her to look as frightened and worried as possible in order to portray the pain and struggle she faces throughout the film. In order to achieve this we used water and applied make up around her eyes to make her appear as though she was crying.

We took a few images but decided she looked most frightened with her hands in front of her face. This emphasized the worry and made her look more scared. Here are some of the images we captured.

The main image of  Rosie for our poster and magazine cover

For the poster we decided to have both Rosie and Evylyn's characters on display. We have decided to use a photograph from a filming day when she was in full hair and make up. Initially when we took the image for our production diaries, we though it was particularly eerie due to the lighting in the shot. We will have the picture of Layla in the background of the poster to make her look like he is following Rosie. 

Poster and Magazine Plans

Magazine
Planning the poster and magazine cover was quite simple as we had done lots of research into the conventions of both of them. Our biggest challenge was choosing the images to use. Once we decided on our layout and image we arranged with our actress, Rosie, a suitable time and place to photograph her.

We began to make the magazine cover by fist designing a plan on paper. I drew out an idea of how the cover would look and labelled it with specific conventions. We chose to name the magazine 'Grande Films'. For this we took inspiration from various other film magazines we had looked at. We found that many of the biggest and most successful ones had simple yet powerful words, such as 'Empire' and 'Total Film'.

As you can see from the plans, we decided to use a red masthead as we feel it is very effective in creating a bold and eye catching title. This colour also connotes danger and against a black background we feel will also make for a dark and therefore suitable cover for a horror issue.

Poster
We went about designing the Poster in the same way by first writing down our key ideas in the form of mind maps and a diagram on a large sheet of paper. These paper plans will allow us a helpful visual aid when it comes to creating them on Adobe Photoshop.

We have chosen to use a colour scheme of black and grey, as this links to the colours in our trailer. We took inspiration again from other film posters in particular 'The Woman In Black 2' which shows both character types (antagonist and protagonist) and a similar colour scheme.

Poster and Magazine Flat Plans

Poster Flat Plan

Magazine Cover Flat Plan

Conventions of Posters and Magazine Covers

As a group we have chosen to produce a poster and a magazine cover to advertise our production. I have researched into the various conventions of both of these.

Posters

• Masthead - this is the title of the film. it needs to be big and eye catching for the viewer. It tells the the audience the name of the film and often also hints at the narrative.
• Tagline - this is a sentence that gives a little extra information of the narrative. It can be a quote from the film or just a general comment.
• Release date - this is essential on the poster for the viewer to know exactly when the film will be available to them if they wish to see it.
• Main image - the main image on the poster should have strong significance to the narrative of the film. It gives viewers an opportunity to get a sense of what will happen throughout the film. It may be of one or more main characters, simply be a shot form the film highlighting the location, or maybe a significant object or image from the story.
• Directors - the directors of the film may be mentioned on the poster as some viewers will see the film based on who it is directed or produced by.
• Billing block - this includes the most important people involved in the film for example director, production companies, editors, actors and more.

The Conjuring - Poster

Magazine Covers

• Masthead - Rather than the title of the main film being featured, the masthead is the name of the magazine. This is usually very large and bold at the top of the page to highlight exactly what the reader is reading.
• Main image - On a magazine cover the main image is of the main film that is being featured in that particular issue. This image is always of one or more of the main characters in that film. This draws the readers in if it is a powerful image that they are a fan of.
• Main cover line - This states the title of the main film being featured so the audience are aware of what they can expect to be reading about. It should be bold and eye catching for readers to make it as clear as possible.
• Cover lines - These tell readers what else will be included inside the magazine so they know what to expect when they're buying. They they introduce the other smaller stories that can be read.
• Strapline - This is a short sentence indicating what about the film will be included in the magazine, for example it may say something like 'exclusive interviews with cast members' so that the reader can know what kind of things to expect when reading the article inside.
• Barcode and price - The price is important for the reader when purchasing the magazine.

The Woman In Black - Magazine Cover