Contemporary Media Landscape

We would want for our trailer to be viewed on the TV and internet and possibly in front of well known new horror and thriller films in cinemas, for example 'Annabelle' or 'Oculous'.  By making the film available on the web, it would allow us to target the younger ages.  The internet is a great way of attracting our preferred target audience as social networking sites allow viewers to share and comment on the production on sites such as Facebook and Twitter. The internet allows for promotion through the use of hashtags and official pages. It also creates a virtual relationship between the audience and the media, and as it is known that these sites are extremely widely used by our target audience age of 15-25, making the trailer available on sites such as YouTube, Facebook and Twitter would make it easier for the audience to become aware of the production as well as helping to advertise it to a wider range of people. Because these sites are so widely used it would be easy for a following to be maintained for the production. Through the use of fan pages and messaging, our audience can communicate easily and chat about the trailer and film. Using social media would benefit the production as it would give our audience a chance to feel more involved with the film.

We would want for the trailer to be shown in cinemas before movie screenings. Showing our production in this way would help to promote the film as aims the aim of a trailer is to attract the attention and interest of the audience. Showing it in the cinema is a more powerful way to display trailers as viewers are usually paying full attention.

We would also consider showing our trailer on TV and radio. This would be beneficial as it attracts a much wider audience, including those outside the target audience. As well as just the trailer, interviews with cast and crew could also be shown on certain entertainment channels and radio stations.