Production Company Logo Research

When researching into other horror production companies I found it common for the logo to be quite simple. For example, two companies I looked at - 'Hammer Productions' and 'Twisted Pictures' - both include a plain background with the production name in the centre.

'Hammer Productions' involves a bold, block, red font over a greyish white background. As the company produces horror films they have chosen a red font as it suggests connotations of danger or blood. The bold block writing stand out to the viewers and should therefore be recognisable for them to relate it to other films that they have seen by this production company.

The 'Twisted Pictures' logo presents a white block font on a black background.  The writing appears to have scratch marks covering it, with the image of a sharp objects wrapped in barbed wire. This sharp imagery connotes violence and pain which is conventional of the horror genre. The scratches also give suggestions of danger or violence which too are commonly seen in horror.  The jet black background also implies mystery and threat and against the white writing creates the binary opposition of good and evil which can cause confusion for viewers. The way the font fades out towards the bottom creates mystery as it makes the audience wonder what could be lurking below.

For our own production we decided to use 'Blumhouse Productions' to accompany our own production company as it is highly associated with the horror genre, having produced a range of micro and low budget films such as 'Paranormal Activity' and 'Insidious'. This logo seems to be presented on an image of the dark and dirty wall of an isolated house. As I have previously found through research, isolated locations are conventional of horror films and therefore will fit perfectly with our own production, which will also be set in an isolated house.