Production Company Logo

As a group we have taken inspiration from the famous production companies I researched into in order to make it look as professional as possible, and created 'White Productions'. We chose this title as it is simple and doesn't really give any obvious meaning which is quite mysterious. We have used a black simple font which is bold on a white background as this makes it clear to the viewer what the production company is called. We added a shadow to the background of the wording as this creates a sense of mystery and darkness. Shadows are widely associated with the horror genre and so therefore work effectively for a horror production company logo.

We chose a white squinting eye which has a scary quality as the close up of an eye is shot often used in horrors as it creates tension and makes characters seem worried and vulnerable. The single eye represents fear and therefore can be associated with the horror genre effectively. This image helps to draw the audience in as the eye is looking straight at them, therefore creating intrigue before the film has even begun.

The colours black and white hold connotations of good and evil through binary opposition. This links in well to the theme of our production in particular, as well as many other horror films, which have both good (protagonist) and evil (antagonist) characters involved. The simplicity of the production company logo as a whole was inspired by other logos, particularly Hammer Productions and Twisted Pictures as we are aware that both of these are extremely successful.