Richard Dyer suggests that both performers and stars have become interchangeable in terms of media and are not the same thing any more. In his book he explains that perception of a film is influenced by the perception of its stars, and this determines the way in which the audience experiences a film. he believes that a star is constructed through the media for example in films, music videos, magazines etc. for example Lady Gaga has become famous for the extravagant outfits we see her wear, more so than from her singing ability, however this could be a different person to that of when she is at home. Dyer explains that there is a 'paradox' of the star which is that they should be both ordinary and extraordinary, and both present and absent.
A star nowadays is instantly recognisable and is often used to brand products. Their image is powerful and therefore can be used as a devise for profit. This is often used in the world of film as certain actors and actresses can attract a specific type of audience. For example after Daniel Radcliffe was seen in the Harry Potter films, he got a huge fan base and so his new films such as 'The Woman In Black' will attract a larger audience.
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